A young designer who’s a cut above the rest.
The princess has begun her walk to glory. Amidst a glittering fashion world of Swarovski crystals, sequined organzas and heavy jardozi, young fashion designer Masaba Gupta strikes out organic with her classic weaves and vibrant colours. Where feminism is defined by noodle-strapped bustiers, Masaba’s creations stand out in feminine drapes and silhouettes.
Masaba, daughter of actor Neena Gupta and West Indian cricketer Vivian Richards, caught attention with her debut at the 2009 Lakme India Fashion Week, where she won the Gen Next award for her work inspired by “labour-class women at construction sites”. The mixed and matched colours and prints, functional saree drapes and tucks changed into high fashion on the ramp. She also won the most promising designer award from International Institute of Fashion Design.
Masaba’s fashion line is called Masaba — the label. Her sarees are raw and bold, accompanied with traditional blouses in choli cut or with three quarter sleeves. Her collection also includes jackets, funkily layered lowers and striped kurtis. The look completes with embroidered bags with colourful woolen pom-poms. Her colour palette is drawn from rich hues such as yellow, purple, red, dark green, deep aqua signed off with black and white, giving both western and Indian attire a distinctive style. Her creations are sold in a number of stores across major cities like Delhi, Mumbai, Chennai and Hyderabad — besides her own store in Mumbai called House of Masaba.