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THE SUMMER BRIDE

editorial@stylekandy.com| Posted On: 15-May-2014


In a culture where Bridal is synonymous to heavily embellished garments,OGAAN aims to present a collection that is not conventional bridal wear but is aimed at Summer Destination Weddings." Summer Bride" exhibits a melange of interesting trousseau and occasion wear and talented Indian designers Vineet Bahl, Kiran Uttam Ghosh, Nikasha Tawadey and Ridhi Mehra create exclusive collection for Ogaan.The collection will be on display from 8th May onwards at Ogaan's flagship store at Hauz Khas Village.



OGAAN brings together the biggest names in Indian fashion, with new emerging talent. Ogaan means, "wave" in Sanskrit and the boutiques are pared down architectural experiences, with carefully chosen mix of Indian and fusion clothing, accessories and jewelry. Displays and styling are reminiscent of galleries or installations, making Ogaan a design experience, a canvas for Indian fashion, as much as a store.


Ogaan first opened in Hauz Khas Village in New Delhi in 1989, with the vision of giving a platform to Indian design, textiles, and craft skills.


Being the first of its kind in the city it had the biggest names in the Indian fashion to showcase their first collections. Today also the store continues to showcase the best new talent and explore new aesthetics, mixing the traditional and the contemporary with its signature style and elegance.
Ogaan has six boutiques in Delhi and Mumbai. The flagship is at Hauz Khas Village.


Established in 2006, NIKASHA TAWADEY who has carved a niche in Indian high fashion over the years by offering contemporary, luxurious prêt and couture with a distinct house signature and an inherent Indian-ness that celebrates handcrafted traditions. Resort, evening and bridal styles are the specialties of the house, made with quality natural fabrics, intricate embroideries and thoughtful detailing. She exclaims: “Ogaan and me go back to the beginning of my career and I thank them for giving me opportunity to rise and shine!!”


Designer VINEET BAHL known for unconventional embroideries, mélange of prints, vivid colors and easy fluid silhouettes launched his eponymous label in 2007. More than fashion, the label celebrates an evolved sense of style and more importantly a frame of mind free of strictures and conformities of any kind. He quotes: “‘Vineet Bahl Premier’ identifies a young, confident women as its muse, who’s fashion aware but chooses personal style over fleeting fads. ‘Ogaan’ has, over the years been catering to women with similar sensibility and therefore this collaboration is perfect for both!’”


Delhi based designer RIDDHI MEHRA, since her debut in 2012 has emerged as one of the most promising upcoming designers today quotes: “A store like Ogaan is not just a canvas for fashion, it is the place for all established and emerging designers to come together to showcase their talent. It is a pleasure collaborating with Ogaan.”

 
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