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IFFD LAUNCH

Deeksha Thapliyal| Posted On: 01 Feb 2014

As Dates Change, fashion thrives” keeping this thought in mind, For the very first time Indian Federation for Fashion Development (IFFD)  launched the IFFD Calendar 2014.


This calendar is being touted as the India’s first ever limited edition calendar exploring high end fashion with 14 different designers.


To support this initiative AMR came onboard as presenting Sponsor and ALPS as Make up Partner.



Shot exclusively by photographer Vipin Gaur, the calendar features 12 best designers that scan the months of 2014 with their designs. Through his lens Gaur explores the fantasies of each season when presented in the high fashion where every element in each of the shots creates a story of its own.


To add to the photography, Aamer Zakir, the renowned International fashion consultant & stylist was roped in to ensure unique styling along with Ishika Taneja & Gunjan Gaur for hair and makeup.  Akassh K Aggarwal was responsible for the incredible Jewellery designs. The impressive post production work was done by Parmjit Singh.


The 12 photos that make up the 2014 Calendar show different designs and depict high end fashion in all its grandeur. Designers without whom this calendar won’t be possible are  Manoviraj Khosla, Rajdeep Ranawat, Raakesh Agarwal, Niket & Janee, Manish Gupta, Niharika Pandey, Shantanu Singh, Shivani Singh, Rosy Ahluwalia with Jewellery Designer Kavita, Jenjum Gadi, Nitya Bajaj, Sonia Jethely. With his keen eye,  Aamer along with IFFD has selected these designers both in terms of their aesthetic rigour and for the recurring references to the art of fashion.


The launch was hosted by Aamer Zakir &  was attend by  who’s who of the fashion fraternity & Socialites, To name few Varija Bajaj,  Priyanka kakkar, Shankar Sahini, Parul Grover, Liza Verma, Sudhir & sulakshna Monga, Amit Talwar, Meenakshi Dutt, Salloli Kumar, Sandeep Marwah, Sunaina Vindra chibba, Shalini wahi Chauhan, Ratika Seth and many others


Speaking about the first ever limited edition calendar by IFFD, Director, Kiran Kheva, said, “The 2014 IFFD Calendar is a clear expression and Aamer Zakir is its interpreter. Vipin Gaur portrays the 12 designs in sheer simplicity and class. The real venues were used where high fashion make up by ALPS (Bharti Taneja) simply illuminate the overall scenes. Bringing his own unique stamp jewellery to the project Akassh K Aggarwal helped Vipin to captures the moment to present what is construed as high fashion.”


“At IFFD we take the most novel ideas and concepts and drive them with passion and creativity and the limited edition IFFD Calendar 2014 is one such idea. We aimed at creating a calendar which can satisfy the creative urge of collectors and connoisseurs and become a prized possession in the years to come. Calendars since long have become collectible items and this is exactly what we aim to achieve with the annual IFFD limited edition calendar”, further added Avinash Pathania, Founder, Director, IFFD.
























 
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